Leo Burnett is assigned Chevy Silverado creative duties

12/19/2012 | Advertising Age (tiered subscription model)

General Motors is reassigning creative duties for the Chevrolet Silverado pickup truck to Leo Burnett in Chicago, taking the brand away from Commonwealth, a cooperative agency the automaker set up with personnel from Interpublic and Omnicom. GM says the move is the result of Commonwealth's extraordinary workload, and Leo Burnett already works on GMC and Buick. "Chevrolet will launch more than 20 products globally in 2013. That is an incredible amount of work for any advertising agency," says GM's director of product and brand communications, Pat Morrissey.

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