Retailers get serious with holiday e-mails

12/19/2012 | Wall Street Journal, The

With online sales growing three times as fast as overall retail according to NRF, and 45% of consumers expected to shop online this season, e-mail has become one of retailers' most important marketing tools. That said, as e-mail boxes fill up with offers, merchants must find a way to stand out, starting with the subject line.

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Wall Street Journal, The

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