Mobile owners make more aggressive use of devices for shopping

12/20/2011 | MediaPost Communications

Two-thirds of consumers with smartphones say they're using their devices to hunt for bargains this holiday season, up from 44% a year ago, according to SapientNitro-GfK's Holiday Shopping Survey. About 4 in 10 of the 1,000 consumers surveyed said mobile devices are enhancing their shopping experience, with the most positive responses coming from tablet owners.

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