4 tips for cost-effective social media marketing

12/20/2012 | ClickZ

The first step to a successful social media marketing campaign is to reach out to your current customers, writes Liana Evans. "Knowing your audience or demographic you want to connect with will help you pinpoint where it is you need to engage," she writes. Also, educate your employees about social media and tell your customers how to find you on social sites.

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