Car shoppers most aware of Dodge's "New Rules" campaign

12/20/2012 | MediaPost Communications

Chrysler's Dodge has won the latest round of marketing awareness, per the YouGov Brand Index. Dodge's "New Rules" campaign scored the highest with spots featuring music by Jay-Z and Kanye West and 39% of U.S. car shoppers having seen ads such as "How to Test Your Car for Fun." Chevrolet, Ford and Lexus tied for second place at 36%.

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