Car shoppers most aware of Dodge's "New Rules" campaign

12/20/2012 | MediaPost Communications

Chrysler's Dodge has won the latest round of marketing awareness, per the YouGov Brand Index. Dodge's "New Rules" campaign scored the highest with spots featuring music by Jay-Z and Kanye West and 39% of U.S. car shoppers having seen ads such as "How to Test Your Car for Fun." Chevrolet, Ford and Lexus tied for second place at 36%.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO