Coca-Cola offers mobile game in fight against AIDS

12/20/2012 | Mobile Marketer

A mobile game punctuated with in-application purchases is on offer from Coca-Cola and the nonprofit (RED). Proceeds from the game go to the fight against AIDS. Coca-Cola also plans a TV film and digital channels to promote the (THRED) freemium game.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX