Column: "Pull" prospects in, don't "push" them

12/20/2012 | Hospitality Net

Hotel sales teams should shift their marketing strategy from "push marketing" -- using cold calls and similar intrusive strategies -- to "pull marketing," which seeks to bring in sales prospects willingly by cultivating relationships with people, writes Tom Costello, CEO and managing director of iGroupAdvisors. Costello details five steps to inviting business from prospects through channels such as social media and networking events.

View Full Article in:

Hospitality Net

Published in Brief: