How to ensure your employees fulfill your business promises

12/20/2012 | Gallup Business Journal

Your employees may not know what your company stands for or how to deliver on the promises you have made to your customers, writes Robin William. Creating a mission statement isn't enough to ensure that your employees are behaving properly, William notes. "So start with your mission statement, but take a careful, honest look at what your company can and will do for customers."

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