Macy's kicks off "Week of Wonderful" on Dec. 26

12/20/2012 | Women's Wear Daily (subscription required)

Macy's is aggressively targeting post-Christmas shoppers with a week-long campaign kicking off the day after Christmas and highlighting brand-new spring fashions and other 2013 merchandise as well as post-holiday sale items. The "Week of Wonderful" campaign includes TV and social media spots, in-store makeovers and gift-with-purchase offers at the beauty counter.

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