Mobile loyalty a natural pairing with mobile wallets

12/20/2012 | MobileCommerceDaily.com

Mobile payments may be the missing link in generating more consumer interest in mobile loyalty programs, with the two functions increasingly appreciated as complementary, writes Chantal Tode. Google, for instance, is doing away with its loyalty punch card Punchd application and may integrate those functions into its mobile wallet. "Mobile wallets will need to move beyond pure payment transactions in order to attain mass adoption. Loyalty features ... will go a long way toward enticing users to move to mobile wallets," said Tom Nawara, vice president of emerging solutions and innovation at Acquity Group.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA