Study: Financial advisers appeal less to younger boomers

12/20/2012 | InvestmentNews (free registration)

Younger baby boomers appear less confident in financial advisers than their older counterparts, according to a Cogent Research study. "The financial services industry has spent the better part of a decade treating boomers as a single and cohesive group," said Meredith Lloyd Rice, senior project director at Cogent. "However, these new findings suggest companies need to take another look."

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