Building a better website mousetrap

12/21/2011 | B2C Marketing Insider

Marketers should have a clear, practical purpose in mind when designing websites, notes Barry Feldman. Instead of aiming to familiarize people with products, marketers should be after e-mail addresses for leads -- and they should offer well-executed, relevant, unique content as an attraction. Content will keep people on your site if it has some timely urgency and appeals to the prospect's interest, he adds.

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