More than half of marketers say that the chief meaning of a Facebook "like" is to signal that they enjoy the content in question, and 41% said that "liking" a brand indicates a desire to communicate with that brand, according to a study by CMO Council and Lithium. Meanwhile, one-third of marketers said that a "like" means customers are seeking incentives or rewards for engagement, and 27% said customers were seeking exclusive events or discounts.
Does a Facebook "like" mean customers really like you?
SmartBrief Job Listings for Business
|Manager, Technical Staffing||
|Human Resource Director||
|Salt Lake City, UT|
|Vice-President of Global Sales||
|Chief Operations Officer||
Delta Community Supports
|Blue Bell, PA|
|Administrative Management Specialist||