Does a Facebook "like" mean customers really like you?

12/21/2011 | eMarketer

More than half of marketers say that the chief meaning of a Facebook "like" is to signal that they enjoy the content in question, and 41% said that "liking" a brand indicates a desire to communicate with that brand, according to a study by CMO Council and Lithium. Meanwhile, one-third of marketers said that a "like" means customers are seeking incentives or rewards for engagement, and 27% said customers were seeking exclusive events or discounts.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC