IKEA hopes Facebook philanthropy leads to foot traffic

12/21/2011 | ClickZ

IKEA is looking to turn online engagement into real-world foot traffic with a Facebook cause-marketing campaign. The furniture giant is using Facebook to spread the word about a Jan. 14 in-store event with discounted prices and free meals, and has pledged to donate $1 to the Save the Children foundation for every Facebook user invited to the event through its dedicated application.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA