IKEA is looking to turn online engagement into real-world foot traffic with a Facebook cause-marketing campaign. The furniture giant is using Facebook to spread the word about a Jan. 14 in-store event with discounted prices and free meals, and has pledged to donate $1 to the Save the Children foundation for every Facebook user invited to the event through its dedicated application.
IKEA hopes Facebook philanthropy leads to foot traffic
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||