IKEA hopes Facebook philanthropy leads to foot traffic

12/21/2011 | ClickZ

IKEA is looking to turn online engagement into real-world foot traffic with a Facebook cause-marketing campaign. The furniture giant is using Facebook to spread the word about a Jan. 14 in-store event with discounted prices and free meals, and has pledged to donate $1 to the Save the Children foundation for every Facebook user invited to the event through its dedicated application.

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