Internet ad legislation stalls as self-regulation fills the bill

12/21/2011 | MediaPost Communications

All six of the bills introduced in Congress this year to restrict Internet advertising would, if enacted, prove to be an "epic fail" for both the ad industry and consumers who benefit from the online content it supports, writes IAB Senior Vice President Mike Zaneis. Fortunately, the bills are going nowhere, in part because of a growing appreciation of the complexity of the situation but also due to the success of the industry's self-regulation and the IAB's bid to extend the effort to mobile.

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