Self-regulation is proving itself in online advertising

12/21/2011 | Digiday.com

Self-regulation is well on its way to proving itself in online behavioral advertising, though there's still room for improvement, writes Alison Pepper, the IAB's senior director of public policy. Even so, the Digital Advertising Alliance's consumer notice and choice program is winning a robust response from its in-ad icons, and after just one year of operation, an estimated 90% of all online behavioral ads are compliant.

View Full Article in:

Digiday.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY