Self-regulation is proving itself in online advertising

12/21/2011 |

Self-regulation is well on its way to proving itself in online behavioral advertising, though there's still room for improvement, writes Alison Pepper, the IAB's senior director of public policy. Even so, the Digital Advertising Alliance's consumer notice and choice program is winning a robust response from its in-ad icons, and after just one year of operation, an estimated 90% of all online behavioral ads are compliant.

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