Social media expansion, measurement to mark B2B space in 2012

12/21/2011 | SocialMediaB2B.com

More B2B marketers will socialize their home pages to drive traffic to them in the coming year, predicts Jeffrey L. Cohen. Other changes in the social landscape include a greater emphasis on content creation through blogging, better measurement of how social media generates leads and B2B marketers casting a wider net with the social media efforts. While some formerly exciting platforms, such as Twitter, will hit the wall for B2B, tried-and-true techniques such as e-mail marketing will flourish, Cohen writes.

View Full Article in:

SocialMediaB2B.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Marketing Planner
Nordstrom
Seattle, Washington
Vice President Merchandising
Gap Inc./Banana Republic Headquarters
SAN FRANCISCO, California
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
Director of Finance & Business Development
Free People
Philadelphia, Pennsylvania
Manager Vendor Collaboration
Walgreens
Chicago, Illinois