Social media expansion, measurement to mark B2B space in 2012

12/21/2011 | SocialMediaB2B.com

More B2B marketers will socialize their home pages to drive traffic to them in the coming year, predicts Jeffrey L. Cohen. Other changes in the social landscape include a greater emphasis on content creation through blogging, better measurement of how social media generates leads and B2B marketers casting a wider net with the social media efforts. While some formerly exciting platforms, such as Twitter, will hit the wall for B2B, tried-and-true techniques such as e-mail marketing will flourish, Cohen writes.

View Full Article in:

SocialMediaB2B.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Product Manager, Store Operations and Omni-Channel
Gap Inc./Growth Innovation and Digital
SAN FRANCISCO, California
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC
Inventory Manager
Norm Thompson Outfitters
Hillsboro, Oregon
Outside Sales Representitive
Purity Cylinder Gases, Inc
Lansing, MI
Director, Terry J. Lundgren Center for Retailing
The University of Arizona
Tucson, Arizona