Cross-platform ad measurement is still a big problem for marketers -- but these days it's TV rather than digital that's holding things back, says Neo@Ogilvy partner Jorge Ruiz. Cookie-based digital metrics are growing more sophisticated, but incorporating TV and print data is tricky. "The lack of scalable measurement for TV is a real problem at this point for marketers looking to understand effectiveness," Ruiz says.
Marketers search for multichannel ad metrics
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.