Marketers search for multichannel ad metrics

12/21/2012 | eMarketer

Cross-platform ad measurement is still a big problem for marketers -- but these days it's TV rather than digital that's holding things back, says Neo@Ogilvy partner Jorge Ruiz. Cookie-based digital metrics are growing more sophisticated, but incorporating TV and print data is tricky. "The lack of scalable measurement for TV is a real problem at this point for marketers looking to understand effectiveness," Ruiz says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY