GM, Chrysler expected to keep the brakes on ads

12/22/2008 | Advertising Age (tiered subscription model)

General Motors, despite recent government financial commitments, is sticking to its reduced ad budget for Q1 of next year. Mark LaNeve, VP-vehicle sales, service and marketing North America for GM, said the recent loan announcements "have no effect on our ongoing efforts to scale our marketing activities." Chrysler did not provide comment, but this article notes that recent moves by Chrysler would indicate that marketing will be deemphasized.

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