"Bridesmaids" producer: The female audience is a huge market

12/22/2011 | Variety (subscription required)

Judd Apatow says stereotyping, both in the filmmaking business and by the American consumer, is a reality and that making comedies such as "Bridesmaids" is harder than making a serious-in-tone drama. The success of the film, he says, proves there is a huge market for movies that star women and that are aimed at the female audience.

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