Berlin Cameron lands Heineken light launch

12/23/2005 | Adweek

Heineken USA has awarded creative duties for its new Heineken Premium Light brand to Berlin Cameron United, a WPP Group agency. Media spending on the brand reportedly will be in excess of $40 million over the next year. Publicis Groupe will continue handling the brewer's Heineken and Amstel Light accounts in the U.S.

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