B2B holiday campaigns should stress relaxation

12/23/2011 | Marketo

Effective B2B marketing during busy, stressful holidays presents a challenge that can be overcome by a friendly outreach recognizing the season, writes Maria Pergolino. Embrace the shopping mood by offering product reviews and running a website optimized for mobile. Present clients and prospects with engaging content -- and don't neglect the all-season basics of branding, measuring and a motivating call-to-action.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY