B2B holiday campaigns should stress relaxation

12/23/2011 | Marketo

Effective B2B marketing during busy, stressful holidays presents a challenge that can be overcome by a friendly outreach recognizing the season, writes Maria Pergolino. Embrace the shopping mood by offering product reviews and running a website optimized for mobile. Present clients and prospects with engaging content -- and don't neglect the all-season basics of branding, measuring and a motivating call-to-action.

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