Analytics from Starcom MediaVest's new partner Bluefin Labs explains how social media can provide a way to understand links between brands and TV audiences. For example, people who post on Twitter about Target enjoy CMT's "Top Secret Recipe," while Wal-Mart tweeters favor "America's Supernanny."
Social analytics finds links between brands and shows
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||