Marketing to boomers, seniors a matter of gauging life factors

12/23/2012 | Entrepreneur online

Marketing to leading-edge boomers and seniors should take into account several key factors in their lives, factors that don't always mesh with what has been true for older Americans in the past, note marketing experts Dan S. Kennedy and Chip Kessler. Among other things, people in this age cohort often find themselves still heading up households and, whether they like it or not, they're going to become more wired as online services gradually displace those provided in the physical world.

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