Location-based networks, crowdsourcing lead social trends

12/24/2009 | Adweek

In 2010, social-media strategists will be forced to go from dabbling to assembling true social-marketing plans, Sienna Farris writes. Other key trends include the use of location-based networking programs such as Loopt for advertising and couponing, the adoption of augmented-reality applications and the use of crowdsourcing to turn social networks into points of purchase.

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