Location-based networks, crowdsourcing lead social trends

12/24/2009 | Adweek

In 2010, social-media strategists will be forced to go from dabbling to assembling true social-marketing plans, Sienna Farris writes. Other key trends include the use of location-based networking programs such as Loopt for advertising and couponing, the adoption of augmented-reality applications and the use of crowdsourcing to turn social networks into points of purchase.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA