Content marketing errors to avoid at all costs

12/24/2012 | eConsultancy.com

An over-reliance on external distribution channels and a failure to properly segment messages are two of the top five content marketing mistakes outlined in this article by Patricio Robles. Avoid the poles of being too flashy at the expense of solid B2B content, or being bland and impersonal in pursuit of the serious business buyer. Finally, measurement of content return-on-investment must be carefully synced with an industry's unique sales cycle, Robles writes.

View Full Article in:

eConsultancy.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY