Content marketing errors to avoid at all costs

12/24/2012 | eConsultancy.com

An over-reliance on external distribution channels and a failure to properly segment messages are two of the top five content marketing mistakes outlined in this article by Patricio Robles. Avoid the poles of being too flashy at the expense of solid B2B content, or being bland and impersonal in pursuit of the serious business buyer. Finally, measurement of content return-on-investment must be carefully synced with an industry's unique sales cycle, Robles writes.

View Full Article in:

eConsultancy.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY