IPC Media's free samples introduce readers to tablet editions

12/24/2012 | M&M Global

Limited-time trials of several IPC Media publications are on offer in the U.K. through Jan. 30 as a way of promoting tablet editions of the magazines. "With 16% of the U.K. population expected to be tablet owners by the end of 2012, this is the perfect time to encourage consumers to trial a digital magazine," said Paul Cheal, digital publishing director for IPC Media, whose titles include Marie Claire and InStyle.

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