Study: 6 out of 10 consumers prefer social brands

12/24/2012 | ClickZ

About 6 out of 10 consumers say they're more likely to trust or share content from brands with an established social media presence, according to a Mass Relevance survey, and two-thirds of consumers say they've made purchases based on social media content. "This study proves that people want to engage with a 'social brand' and shows how brands can begin to build social experiences that drive interaction and sales," says Mass Relevance CEO Sam Decker.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC