About 6 out of 10 consumers say they're more likely to trust or share content from brands with an established social media presence, according to a Mass Relevance survey, and two-thirds of consumers say they've made purchases based on social media content. "This study proves that people want to engage with a 'social brand' and shows how brands can begin to build social experiences that drive interaction and sales," says Mass Relevance CEO Sam Decker.
Study: 6 out of 10 consumers prefer social brands
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||