Study: 6 out of 10 consumers prefer social brands

12/24/2012 | ClickZ

About 6 out of 10 consumers say they're more likely to trust or share content from brands with an established social media presence, according to a Mass Relevance survey, and two-thirds of consumers say they've made purchases based on social media content. "This study proves that people want to engage with a 'social brand' and shows how brands can begin to build social experiences that drive interaction and sales," says Mass Relevance CEO Sam Decker.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA