Can mobile advertising stop being weird?

12/25/2012 | Chicago Tribune (tiered subscription model)

Mobile advertising is still seen by many brands as simply "online paid advertising made little," says Melissa Parrish, a senior analyst at Forrester Research. That undervalues the medium and leads marketers to miss out on mobile's true potential, Parrish argues. "Mobile advertising is in a really weird place right now," she says.

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA