Can mobile advertising stop being weird?

12/25/2012 | Chicago Tribune (tiered subscription model)

Mobile advertising is still seen by many brands as simply "online paid advertising made little," says Melissa Parrish, a senior analyst at Forrester Research. That undervalues the medium and leads marketers to miss out on mobile's true potential, Parrish argues. "Mobile advertising is in a really weird place right now," she says.

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