Will Chevy ad drive away market for new song?

12/26/2006 | Wall Street Journal (free content), The

General Motors has blanketed the airwaves with ads for its Chevy Silverado truck featuring John Mellencamp's new song, "Our Country." Now, Mellencamp's record company, Universal Republic Records, is concerned that the ad's reach will diminish the market for the song, which is due for release on CD in January 2007.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY