Lawsuit could quantify the value of a social media follower

12/26/2011 | New York Times (tiered subscription model), The

A lawsuit by mobile-phone site PhoneDog.com against a former employee who kept tweeting from the same Twitter account after leaving the company is expected to set precedents about who owns a Twitter account and what their followers are worth. The firm seeks damages of $2.50 per follower, claiming the Twitter followers should be considered a customer list. Experts say the case may hinge on why the former employee created the account. "An added complexity is that PhoneDog contends Mr. Kravitz was just a contractor in the related partnership/employment case, thus weakening their trade secrets case, unless they can show he was contracted to create the feed," lawyer Henry Cittone says.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY