Marketers seek industry standard for cross-platform metrics

12/26/2012 | eMarketer

Marketers are struggling to make sense of performance data from multiple different platforms, with digital's cost-per-impression and cost-per-click metrics failing to translate easily into the standard metrics used in other platforms. Almost half of marketers believe a simple count of unique viewers or visitors will likely emerge as the industry standard for cross-platform measurement, according to a survey by ANA and Forrester Research.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA