Nielsen releases study on alcoholic beverage consumers

12/26/2012 | Convenience Store News

Millennial consumers are most attentive to in-store displays and new product launches when it comes to alcoholic beverage marketing, according to a study from Nielsen Category Shopping Fundamentals, while Hispanic consumers tend to respond to pre-store tailored messaging. The study also found that consumers typically wait to purchase spirits until they have other goods to buy when planning a shopping trip.

View Full Article in:

Convenience Store News

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY