Universal Pictures is marketing the movie version of "Les Miserables" in mobile ads within the Pandora iPhone application to entice music fans to buy tickets. A mobile-optimized site for the movie includes galleries, video, a ticket-buying mechanism and an offer to download the book through Apple's iBookstore. The studio is allowing fans to sign up for alerts and follow the movie via social media.
Universal hosts a mobile site for "Les Miserables"
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