Universal hosts a mobile site for "Les Miserables"

12/26/2012 | MobileCommerceDaily.com

Universal Pictures is marketing the movie version of "Les Miserables" in mobile ads within the Pandora iPhone application to entice music fans to buy tickets. A mobile-optimized site for the movie includes galleries, video, a ticket-buying mechanism and an offer to download the book through Apple's iBookstore. The studio is allowing fans to sign up for alerts and follow the movie via social media.

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