Growing online video audience attracts marketers

12/27/2011 | eMarketer

A combination of increasing online audiences, new technology adoption and content availability is expected to propel online video for the next four years. The proliferation "has provided marketers with a wealth of opportunities to attach brands to premium video," says eMarketer's Paul Verna. By this time next year, eMarketer expects the online video audience to reach 170 million, with premium content expected to enjoy double-digit growth over the next two years.

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