Many social media marketers expect to go deeper in 2012

12/27/2011 | eMarketer

About 37% of social media marketers are looking to move past the "experimentation" level in 2012, according to a survey. Key factors that lead marketers to seek a deeper level of social media marketing include better understanding of social media's benefits, establishing a firm social strategy and having well-defined outcomes, the survey found.

View Full Article in:

eMarketer

Published in Brief: