Refine your 'asks' for funnel optimization

12/27/2011 | MarketingExperiments.com

Prospects don't fall into a sales funnel with ease, but rather climb a tower toward the sale, Daniel Burstein writes. That means marketers have to reconsider their "ask" throughout the stages of the funnel to coax a consumer who is always weighing costs against perceived value. Understanding that your customer will only be engaged when your marketing is relevant and concentrating on the fundamentals will help optimize the funnel at every stage.

View Full Article in:

MarketingExperiments.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY