2012 was the year native advertising took off

12/27/2012 | Advertising Age (tiered subscription model)

This is the year that native advertising and content marketing took flight, writes Shane Snow. Brands such as Coca-Cola, Facebook and Red Bull ran creative content-based campaigns that showed ways to move beyond stale social media strategies, and "stood out as models for an industry that's largely on board with content marketing, but still spreading its wings," Snow writes.

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