5 steps to creating powerful images in social marketing

12/27/2012 | B2C Marketing Insider

Facebook reports that photo albums posted to its site produce 180% more engagement than other types of posts and uploads -- and HubSpot has noted that the brain reads images 60,000 times faster than it reads words. Such statistics are a clear indication that marketers should use images in their social strategies -- but they have to do it efficiently and effectively, Mike Gingerich writes. He offers a five-part plan for maximizing images' impact in your social marketing, beginning with easy-to-share Facebook tabs and ending with Instagram posts.

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