Don't keep social media marketing in a silo

12/27/2012 | Social Media Today

Zappos and Fab.com both have strong social media marketing presences, in part because they integrated social media into their businesses, rather than treating it as a separate entity, Errol Apostolopoulos writes. "Both companies built social media into their e-commerce solutions, combining on-site and off-site social marketing tactics to maximize their results," Apostolopoulos writes.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY