Don't keep social media marketing in a silo

12/27/2012 | Social Media Today

Zappos and Fab.com both have strong social media marketing presences, in part because they integrated social media into their businesses, rather than treating it as a separate entity, Errol Apostolopoulos writes. "Both companies built social media into their e-commerce solutions, combining on-site and off-site social marketing tactics to maximize their results," Apostolopoulos writes.

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