Porsche goes mobile to showcase Cayenne Diesel

12/27/2012 | Luxury Daily

Video of Porsche's new Cayenne Diesel is part of the draw for the car maker's mobile campaign on Reuters' site. Consumers who tap on the ad can access more imagery and information and opt to receive Porsche's newsletter. "This is very much in line with Porsche's overall marketing strategy which views its ads as a long-term investment in consumer interest and market caliber, rather than a means to immediate sales," said Shuli Lowy, marketing director at Ping Mobile.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL