Video of Porsche's new Cayenne Diesel is part of the draw for the car maker's mobile campaign on Reuters' site. Consumers who tap on the ad can access more imagery and information and opt to receive Porsche's newsletter. "This is very much in line with Porsche's overall marketing strategy which views its ads as a long-term investment in consumer interest and market caliber, rather than a means to immediate sales," said Shuli Lowy, marketing director at Ping Mobile.
Porsche goes mobile to showcase Cayenne Diesel
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||