SMS is a powerful marketing tool, says Coke strategist

12/27/2012 | MediaPost Communications

Newfangled mobile marketing solutions are useful, but old-school SMS messages remain one of mobile marketers' most powerful tools, says Coca-Cola brand strategist Kim Siler. "It's a ubiquitous format you can use to reach 98% of consumers," she explains. "It's much more personal and much more integrated into what a consumer is already doing in their daily lives."

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