Auto spots with Super Bowl launch got most online buzz

12/28/2011 | New York Times (tiered subscription model), The

E-Trade Financial's spot featuring a baby being fitted for a suit by an Italian tailor created the most buzz online, per a Zeta Interactive report. Eight of the top 10 buzz-generators launched at the Super Bowl, up from only four in 2010. Auto ads for Volkswagen, Chrysler, Mercedes-Benz and Nissan's Leaf took the category lead. That's a "reflection of coming out of the recession and the car industry taking a bigger role in 2011," says Zeta's Minna Rhee.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY