How publications began turning pay walls into profit in 2011

12/28/2011 | Mashable

It's been a year since pay walls began taking off among newspapers looking to earn dollars from previously free digital content, and publications -- such as The New York Times and the Star Tribune of Minneapolis -- are finally getting the hang of it, Meghan Peters writes. Peters includes pay walls in a list of six game-changers of digital journalism, and writes that publications are adding value beyond the headlines by using digital as a springboard to boost print sales.

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