Rethink your content-marketing methods in the new year

12/28/2011 | Small Business Trends

Compiling a free e-book or hosting a class are just two ways content marketing can build business in the new year, writes Lisa Barone. Businesses can use a variety of media to build out their content-marketing efforts, including creating videos, whitepapers and blog posts on specific keywords as well as using Google+ and Twitter to talk about your industry, she notes.

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA