Rethink your content-marketing methods in the new year

12/28/2011 | Small Business Trends

Compiling a free e-book or hosting a class are just two ways content marketing can build business in the new year, writes Lisa Barone. Businesses can use a variety of media to build out their content-marketing efforts, including creating videos, whitepapers and blog posts on specific keywords as well as using Google+ and Twitter to talk about your industry, she notes.

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