Should your next marketing hire have a geolocation background?

12/28/2011 | LBx Journal

Hiring a marketer who is familiar with geolocation tools may be the best way to leverage location intelligence, writes Amy Fobes. Such specialists can come up with internal strategic marketing plans and help integrate location tools into the rest of the business. A good geomarketer will have a strong background in sales and marketing and will be up-to-date on LI and geospatial information systems technologies, she writes.

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