Wendy's upscale plan to retake Japan

12/28/2011 | Bloomberg Businessweek

Wendy's re-entered Japan this week with its first restaurant since abandoning the market in 2009, and the quickservice chain is betting that Japanese consumers are willing to pay for something different. Topping the menu at the eatery in Tokyo’s Omotesando luxury shopping district is a $16 premium burger topped with foie gras and truffles.

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