Column: For success in travel, avoid a retail mentality

12/28/2012 | Travel Research Online

The key to a successful travel-agent business lies in building a mutually dependent relationship with clients, founded on trust, Richard Earls writes. "Rather than a linear, transactional retail paradigm, modern travel sales is about establishing a relationship with the client, analyzing the customer's needs and making recommendations based on the expertise of the travel consultant," Earls writes.

View Full Article in:

Travel Research Online

Published in Brief: