Puffs focuses on cold weather ills in Weather Channel app campaign

12/28/2012 | Mobile Marketer

The Puffs brand of tissues from Procter & Gamble is running a targeted campaign in The Weather Channel iPhone application, focusing on the issue of winter colds. The copy in the ads is customized by user location and instructs how to use Puffs to deal with the symptoms of colds. "The location-based targeting within Weather.com allowed us to not only drive awareness of Puffs but to do it in a meaningful, relevant way," said Laura Dressman, communications manager for Puffs.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY