Smartphones can alert owners to new products, services, report finds

12/28/2012 | Mobile Marketer

Owners of smartphones are significantly more likely to look for information about brands, stores, products and services than non-owners, according to a report by Forrester Research. The report notes that smartphones can also be used to propel consumers deeper into the purchase cycle. Having a relevant, targeted message is essential to getting user's attention via mobile, experts note.

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