Smartphones can alert owners to new products, services, report finds

12/28/2012 | Mobile Marketer

Owners of smartphones are significantly more likely to look for information about brands, stores, products and services than non-owners, according to a report by Forrester Research. The report notes that smartphones can also be used to propel consumers deeper into the purchase cycle. Having a relevant, targeted message is essential to getting user's attention via mobile, experts note.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA